Job Overview:

The Digital Marketing Manager role is a creative and dynamic position focused on enhancing the brand's digital presence across social media and various digital platforms. By curating engaging content, fostering guest interactions, and optimizing the mobile app experience, this role plays a vital part in driving brand engagement and marketplace participation.

Job Details:

The Digital Marketing Manager collaborates with cross-functional teams to develop and implement strategies that enhance the guest experience, boost user adoption, and drive sales. Responsibilities include overseeing social media accounts, managing digital marketing campaigns, and ensuring brand consistency across all platforms.

Responsibilities:

• Direct oversight of Instagram accounts and content alignment.
• Development and implementation of digital marketing campaigns.
• Support caf?s with content creation and guest engagement.
• Monitoring brand guidelines compliance on social media.
• Measuring and reporting on digital marketing campaign performance.
• Training caf? operators on brand compliance and digital marketing practices.
• Researching and implementing consumer behavior insights into campaigns.

Requirements:

• Demonstrated experience in digital marketing and social media management.
• Strong communication and interpersonal skills.
• Knowledge of digital marketing tools and analytics.
• Ability to collaborate with cross-functional teams effectively.

Benefits:

• Opportunity for professional growth and development.
• Collaborative work environment with diverse teams.
• Competitive compensation and benefits package.

Other Details:

This role requires onsite presence in Martinez for three days per week, with travel commitments of 25-35%. Applicants based in California are preferred.

We welcome enthusiastic and creative individuals to join our team and make a significant impact on our brand's digital marketing strategies. We look forward to reviewing your application!